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B250 Journal week 6

February 23, 2013

This week I started working on the Adwords campaign for my son’s website.  I did not launch the campaign, I went through the process of how to do it.

I also explored the topic of keyword basics.  I learned about match types that can be assigned to keywords.  The types are broad, phrase, exact, and negative.  I do not fully understand the way to use the broad and negative keyword types.  I was feeling a bit frustrated when a classmate reminded me that it is a process and I will learn in time.  This was a good reminder to be patient.  Another classmate suggested checking out the site which I looked at briefly.  It helps you see what keywords your successful competitors are using to guide you in setting up good keywords.  It does require a fee but could be a useful site for the future.

I am thankful for all the information I am learning in this class.  It is exciting to gain new knowledge that I can apply in real life.


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